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Notes On Color Part 2 – The Duds and the Studs.

Here you will find some comparisons of new vs old and some explanations for what is staying in the line and what is on the chopping block.


First up we have Cool Grey shown in the foreground.  This color has been popular with customers but also problematic.  Marked for deletion it has already been replaced with 2 new grey offerings from our new supplier shown in the background.  We are calling them Light Grey and Dark Grey.



Another color marked for deletion is Navy Blue.  Navy Blue has been popular but also one of the most problematic colors for us to print.  It suffers from color and opacity issues that we have found to be un acceptable.  We have rejected entire spools of this color for those reasons alone.  Also not a top performer for heat deflection so it has to go. Navy Blue is shown here in the foreground with our standard Blue and a new color from our new supplier we are calling Dark Blue.  Navy Blue will be available while supplies last.  Expect it to be completely phased out by end of August.



Our old Yellow shown in the foreground.  It was very bright but always in a way that made it look cheap somehow when next to other colors.  Replaced effective immediately with Yellow from our new supplier shown in the background.  No need to change the name.  We never sold very much of the Old Yellow because it was such a Lemon.



Tan and Olive Drab shown in the foreground.  I suspect most customers who purchased Tan were wishing they could get something more like our new Khaki shown in the background.  The new color we will be calling Olive is pound for pound a little lighter than Olive Drab but should be more consistent so a better performer over all. Olive Drab has been a popular color but it suffers from consistency issues for us internally similar to Navy Blue.  You can even see it changing color and opacity in the photo.  Almost impossible for us to get 2 parts that match from the same spool.  Let alone 2 parts from spools of the same dye lot.  Some dark, some light, some almost transparent, etc.  Both of these duds replaced with colors from our new supplier.  Moss, Olive, Khaki, and Brown.  So we drop 2 earth tones and give you 4 in their place.  Tan and Olive Drab will be available while supplies last.  Expect them to be completely phased out by end of August.



Last up is the Studs.  Blue, Green, Orange, Red and Purple.  Relatively popular and trouble free.  We will continue to offer these from our original supplier.